Messages That Matter 2025
June 5, 2025 | 8:45am - Noon | Walsh College, Troy
Build Your Next Campaign in One Day
Walk out with a ready-to-launch plan that will engage donors and drive results
Save your seat for just $97
HOW IT WORKS
What Makes This Workshop Different
Transform your nonprofit's messaging into meaningful campaigns in just one day, with expert guidance and hands-on work sessions
Choose your focus
Pick your priority: annual appeal, special event, or donor outreach. We'll help you build the perfect plan for your needs.
Get expert help
Work alongside nonprofit marketing specialists who've helped raise millions. Get personalized guidance for your campaign.
Leave with a plan
Walk out with a complete campaign framework, timeline, and action items. No more wondering what to do next.
Reserve Your Spot: Transform Your Nonprofit's Story Into Results
Ever sit in a workshop, take great notes, then struggle to put them into action?
Not this time.
Join us for a hands-on morning where you'll actually build your next campaign - whether it's an annual appeal, special event, or donor outreach. Work alongside seasoned nonprofit marketing experts who have helped organizations like yours raise millions.
By lunch, you'll walk out with a complete campaign ready to launch. Not just ideas or templates - but your actual campaign framework, messaging plan, and timeline. Plus you'll learn how to use AI tools that make creating content easier than ever.
Event speakers
Work with our team of nonprofit marketing pros who've been in your shoes and helped organizations like yours turn their mission into messages that bring in millions.
Kendra Corman
Marketing Strategy and AI
20+ years of experience in marketing communications and AI Expert
Stephanie Saville
Donor Data and Segmentation
15 years as a professional fundraiser, followed by 4+ years as a nonprofit database consultant and event planner
Andrea Walker-Leidy
Storytelling and PR
The creative force behind Walker Publicity and host of the “It’s Not Just A Tuesday” podcast.
Event
What You'll Create
This isn't your typical "take notes and hope for the best" workshop. You'll spend the morning working alongside our team and other nonprofit leaders to build your next campaign. Whether you're planning a an annual appeal, special event, or donor outreach, you'll leave with everything you need to launch with confidence. Here's exactly what you'll develop during our time together:
Agenda
8:45-9:00 AM
Check-in and Table Assignment
Tables will be pre-assigned based on campaign type: Events, Annual Appeals, Capital Campaigns, etc.
9:00- 9:15 AM
Welcome and Workshop Overview
9:15 - 9:45 AM
Session 1: Finding Your Why
Andrea shows you how to uncover and tell your organization's most compelling story. You'll craft your core campaign message and get live feedback to make it stronger.
9:45 - 10:15 AM
Session 2: Amplifying Your Message
Learn how to turn one great message into many using AI and smart tools. Kendra guides you through creating variations that work across email, social, and other channels while keeping your voice authentic.
10:15 - 10:45 AM
Session 3: Know Your Audience
Stephanie helps you segment your donors and supporters so your messages hit home. You'll create personalized approaches that speak directly to what motivates different groups to give.
10:45 - 11:15 AM
Session 4: Building Your Framework
Pull it all together into a working campaign calendar. The full team helps you map out timing, channels, and content to make your campaign flow.
11:15 - 11:45 AM
Session 5: Finalizing Your Plan
Get one-on-one help as you polish your campaign. Work with presenters and peers to refine your approach and create your action plan.
11:45 AM- 12:00 PM
Session 6: Wrap-up and Next Steps
Review key tools and resources you'll use to put your campaign into action when you get back to the office.
Frequently Asked Questions
Who should attend this event?
Perfect for nonprofit Executive Directors, Development Directors, Communications Directors, Event Managers, and Program Leaders who want to build more effective campaigns that connect with supporters and drive results. Bring your team members involved in campaign planning, messaging, and implementation – including engaged board members – to maximize the impact of this hands-on workshop.
Do I need marketing experience to benefit from this workshop?
No prior marketing experience is necessary! We will break down marketing and communications concepts into actionable steps, provide templates and tools you can use to implement immediately, and offer support throughout the event.
Do I have to have a specific campaign or event in mind to attend?
No, you will have the opportunity to work on an existing event or appeal your organization is hosting or create a fictitious one for the sake of understanding the concepts and implementation ideas. We do, however, encourage each attendee to pick an area of interest so we can pair people up with others that have similar interests.
June 5, 2025 in Troy at Walsh College
Reserve Today: Learn from three nonprofit marketing veterans whose proven storytelling strategies have helped organizations increase donor giving
Stop planning to plan. Spend the morning building your actual campaign, whether you're focusing on an annual appeal, special event, or donor outreach.
Save Your Seat For Just $97
Messages That Matter
© Copyright Kendra Corman. All Rights Reserved
