Podcast

164: Unleashing Authenticity in Personal Branding with Guest Elayna Snyder

Jan 11, 2024 | Imperfect Marketing Podcast

In this episode, Kendra Corman is joined by Elayna Snyder, a personal branding coach, to explore the essence of personal branding and how it transcends traditional marketing concepts. Elayna shares her approach to helping individuals express their true selves in their professional endeavors.

Topics covered in today's conversation include:

  • Rethinking personal branding beyond logos and designs to focus on individual perspective and expression
  • The role of curiosity in discovering and expressing one's unique brand
  • Addressing misconceptions about personal branding, especially the overemphasis on self-centric promotion
  • Strategies for effectively communicating one's brand across various platforms
  • The importance of listening and understanding client experiences in crafting impactful messages
  • Tips for starting the personal branding journey, including self-reflection and awareness exercises
  • The significance of connection in marketing and the dangers of conforming to predefined models

Elayna emphasizes the power of authenticity and self-awareness in building a personal brand that resonates with the right audience and fosters meaningful professional relationships.

Resources
– The 5 Minute Exercise to Powerfully Differentiate Yourself http://www.bedifferentiated.com

Connect with Elayna:
– LinkedIn: https://www.linkedin.com/in/elayna-snyder-indigo/
– Facebook: https://www.facebook.com/elayna.snyder