Episode 133: Leveraging AI in Content Creation: Kendra Corman’s Experiences and Insights

Sep 19, 2023 | Imperfect Marketing Podcast

Have you ever wished for an intern with unlimited time to aid in your content creation? That's how I heard the power of AI tools like CLAUDE.AI and chat GPT described. Kendra shares the impressive time-saving benefits she's experienced – saving her 15 to 20 hours some weeks – through using AI for content planning and research. However, she emphasizes that these tools are not a complete substitute for your unique voice and insights.

Key Takeaways:

  1. AI as an Intern: Think of AI tools like ChatGPT as an intern with unlimited time. They can assist but not replace you.
  2. Maintain Your Voice: While AI can scale your content, it's crucial to add your own thoughts, ideas, and personality.
  3. Target Audience Insights: AI can review a list of podcast topics and provide insights into whether they would appeal to your target audience.
  4. AI Tools: Kendra recommends using ChatGPT+ and Claude by Anthropic for content research and planning.
  5. Start with Guidance: AI can help you brainstorm and outline your content, so you're never starting with a blank page.

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