Imperfect Marketing with host Kendra Corman Episode 188: Uncovering Hidden Gems in Your Website Analytics with Philippa Gamse
Kendra talks with analytics expert Philippa Gamse about how to get actionable insights from your website and ad data.
Key topics include:
Why analytics matter for digital marketing success
Setting goals before diving into reports
Top metrics to focus on based on your objectives
How to prioritize fixing issues uncovered in analytics
Privacy considerations around internet data
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
Philippa's ebook on analytics: https://www.websitesthatwin.com/ebook/
You can connect with Philippa:
LinkedIn: https://www.linkedin.com/in/philippagamse/
Website: https://websitesthatwin.com/
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