Welcome back to another Imperfect Marketing episode. My guest this week is guest Nancy Maurer. She is a coach and has grown her business throughout the pandemic—which, as you can imagine, was not the most ideal time to launch a business! However, she has learned some...
It's the design sensation that's sweeping the tech industry: dark mode. As part of iOS 13, Apple introduced dark mode to its mobile clients, and the rest, as they say, was history. Google soon introduced dark mode to Gmail users, along with other tech giants. So, it...
In 2022, we expect more than one billion mobile devices to access coupons via QR codes. QR codes are making a huge comeback, and if you don't hop on the bandwagon soon enough, you might fall behind the curve. If you're looking for a way to enhance your digital...
Many people look at an email marketing campaign like they look at dinosaur bones. Is email marketing dead? True, it’s been around a long time, but no, it’s not extinct. In fact, email marketing is very much alive and flourishing. It is a valuable part of marketing...
Did you know that for every dollar you spend on email marketing, you get back an average of 42 dollars? This high ROI is the reason why building an email list is still one of the top ways to grow your business today. From boosting revenue, increasing the customer...
“Sticks and stones may break my bones, but words will never hurt me.” Were you ever told that growing up? It was probably after someone’s words hurt you. Because words are powerful. What we say can elicit a lot of emotion. Some of it positive and some of it negative....
Have you ever incorporated lead magnets into your marketing initiatives? If not, what are you waiting for? Lead magnets are a powerful tool to grow your email list, and are one of your company’s largest assets. What is a lead...
Did you know that 306 billion emails are sent and received per day? That is a crazy amount! Now more than ever it is essential to create email subject lines that quickly catch the recipient's attention. It does not matter if the...
Did you know that Facebook has over 2.8 billion active users? Because people of all ages with all types of interests are active on the site, it is no surprise that businesses and marketers love advertising on it. Facebook Ads offers great features...
Did you know that it’s estimated that video will make up for about 82% of all consumer internet traffic by this year? The fact is, video is taking over the web. If you’re not on board this marketing trend train, your marketing efforts are almost guaranteed to suffer....