In this Imperfect Marketing Brief, I discuss why your email open rates don’t accurately indicate engagement rates and cover the metrics you should be tracking instead.
(P.S. If you want to learn more about that, check out my blog exploring Apple’s iOS 15 update here!)
So…what should you be tracking? Great question!
What should you be tracking?
You should track:
- email list growth
- total clicks
- total leads
- total conversions
- unsubscribes
I hope this episode helps you better understand engagement rates and improve your email tracking techniques!
Are you interested in using a copy of my email marketing tracker? Drop me an email at support@kendracorman.com, and I will send it over.