I was joined by Heather Chavin this week, and I’m so excited to share this episode with you! She works with solopreneurs early in their business journey and helps them develop their marketing efforts.
My favorite takeaway?
Listen to the experts but always interpret their advice within your specific business and market needs. What works for the experts may not work for you and your company—and that’s okay! It’s all about knowing and understanding your audience and meeting them where they are. No one knows your business better than you do!
This episode is a great starting point for solopreneurs who are hesitant to niche down and need guidance on what advice to listen to. So again, listen to the experts, but don’t trust them to know what’s best for your business.
Click here to access the transcript and follow along!