This is episode 4 of 6 in a series on the customer journey, and we’re covering Solution Aware customers today. I’ll include links to the previous episodes in the resources section below!
Those who are Solution Aware know they have a problem and are motivated to explore solutions. They are investigating how to do it and are interested in finding what might work.
Case studies are a great way to nurture this group to show them that your solution works.
Now, this customer stage is not a place to sell. Instead, you want to help them in their investigation of options. They probably have yet to learn about your product!